Tag: anxiety

  • Mental Wellness at Your Fingertips: How Calm Is Leading with Purpose

    Mental Wellness at Your Fingertips: How Calm Is Leading with Purpose

    As the mental health crisis continues to grow across the United States, providing people with access to mental health and wellness resources is more crucial than ever. According to the Centers for Disease Control and Prevention, one in five adults experience anxiety and depression. Despite these numbers, many people still don’t have access to affordable mental healthcare.

    Calm’s Commitment to Corporate Social Responsibility

    The Calm app aims to address this issue by offering free and premium meditation, sleep, and wellness resources to help users find balance in their daily lives. The app was founded in 2012 and has seen success over the years, earning the title of iPhone App of the Year in 2017. Since then, it has grown with over 150 million downloads. Today, the Calm app partners with businesses and healthcare providers to help more people access the support they need.

    Calm Logo In the App Store

    This blog post explores Calm’s approach to corporate social responsibility and how the company encourages other organizations to provide employees and customers with mental health resources. Corporate social responsibility encourages companies to assess their impact on society, focusing on more than just profits. With Calm’s free resources, mental health resources are right at people’s fingertips. By focusing on expanding mental health resources Calm has displayed corporate social responsibility, setting an example for other companies to provide access to mental health care. One example of this is Calm’s ongoing partnership with Kaiser Permanente.

    Calm x Kaiser Permanente Partnership

    The partnership began during the COVID-19 pandemic in 2020 when stress was at an all-time high. Many were scared to leave their homes, and Calm provided support from anywhere. This partnership offered Kaiser members a free premium subscription that includes guided meditation, sleep stories, breathing exercises, masterclasses, and other wellness resources. Members got emails letting them know about this exciting partnership which not only raised awareness about Calm but also opened a larger conversation about online mental health resources.

     Additionally, the two companies hosted the virtual World Mental Health Day event. This allowed people to hear personal stories from others and take a deeper look at strategies to manage mental health challenges. This event was promoted on social media accounts and company websites, raising awareness across both audiences.

    Flyer from https://www.calm.com

    Effective Digital Campaigns

    In a digital age, it is helpful to promote events on social media as it is both an effective and low-cost option for raising awareness and increasing engagement. Utilizing the many forms of media has helped Calm promote its app and share snippets to get people more interested in what it is about. Posts and flyers that offer information in a concise and visually appealing way can be helpful in spreading awareness about campaigns and events. Since this is an app, users and potential users are more likely to check either social media or emails reminding them of events and special offerings. With the app’s growing success, it is clear they are reaching those who could benefit from the various tools offered.

    Calm’s Lasting Impact

    The Calm app is all about providing people with access to mental healthcare and this partnership, as well as similar ones, has helped encourage people to focus on their well-being. By providing free and accessible mental health tools, Calm has allowed many people to access help they may not have been able to get. Partnerships have also encouraged other companies to offer mental health resources and fight this mental health crisis. Opening the conversation about mental health helps break the stigma and encourages people to take charge of their mental health. Calm has helped people and companies take responsibility and fight the mental health crisis.

  • The Power of Connection: Spotlight on Active Minds

    The Power of Connection: Spotlight on Active Minds

    Surrounding yourself with people who lift you up is one of the best lessons I have learned. Having friends who are there to support you is something so important. A non-profit I would like to highlight focuses on creating space for young adults to talk about mental health and well-being.

    Active Minds Logo

    What is Active Minds?

    The nonprofit organization Active Minds uses peer connection to help change the conversation about mental health. Its mission is to “mobilize youth & young adults to transform mental health norms across society” (Active Minds). They create programs where students can support each other and have meaningful discussions with their peers about their well-being. Today, Active Minds is on over 1,000 campuses and in communities facilitating conversations and creating a safe space where people can feel seen, heard, and understood.

    Send Silence Packing

    One of their main events is Send Silence Packing, where they visit 60-80 schools and set up backpacks to represent those who have lost their life to suicide. This visual helps students see the many people who struggle with mental health while encouraging them to have those hard conversations and lean on their community when they need support.

    This peer-to-peer support is what makes Active Minds stand out to me. Meeting young adults where they are helps make mental health a more approachable topic. On their social media accounts, they share tips on managing stress and stories from those who have been impacted by Active Minds.

    Why is this important?

    In a world that feels so busy, it’s easy to get overwhelmed and lost. Finding a space where you feel comfortable having open conversations about how you are doing can help you and others around you. For some, it may take a more structured community like Active Minds. For me, I have found community through the friendships and support systems I have built. Knowing I have people who hear me and listen without judgment has helped me understand that it’s OK to feel lost or to ask for help. I encourage you to think about your community — spaces where you feel heard and supported — and lean on them when life feels busy and out of balance.

    In the same way, be there for others. A quick call, a thoughtful text, or inviting someone to go on a walk can make all the difference. Being part of a community is not just about finding support, but about offering it too.