As the mental health crisis continues to grow across the United States, providing people with access to mental health and wellness resources is more crucial than ever. According to the Centers for Disease Control and Prevention, one in five adults experience anxiety and depression. Despite these numbers, many people still don’t have access to affordable mental healthcare.
Calm’s Commitment to Corporate Social Responsibility
The Calm app aims to address this issue by offering free and premium meditation, sleep, and wellness resources to help users find balance in their daily lives. The app was founded in 2012 and has seen success over the years, earning the title of iPhone App of the Year in 2017. Since then, it has grown with over 150 million downloads. Today, the Calm app partners with businesses and healthcare providers to help more people access the support they need.

This blog post explores Calm’s approach to corporate social responsibility and how the company encourages other organizations to provide employees and customers with mental health resources. Corporate social responsibility encourages companies to assess their impact on society, focusing on more than just profits. With Calm’s free resources, mental health resources are right at people’s fingertips. By focusing on expanding mental health resources Calm has displayed corporate social responsibility, setting an example for other companies to provide access to mental health care. One example of this is Calm’s ongoing partnership with Kaiser Permanente.
Calm x Kaiser Permanente Partnership
The partnership began during the COVID-19 pandemic in 2020 when stress was at an all-time high. Many were scared to leave their homes, and Calm provided support from anywhere. This partnership offered Kaiser members a free premium subscription that includes guided meditation, sleep stories, breathing exercises, masterclasses, and other wellness resources. Members got emails letting them know about this exciting partnership which not only raised awareness about Calm but also opened a larger conversation about online mental health resources.
Additionally, the two companies hosted the virtual World Mental Health Day event. This allowed people to hear personal stories from others and take a deeper look at strategies to manage mental health challenges. This event was promoted on social media accounts and company websites, raising awareness across both audiences.

Effective Digital Campaigns
In a digital age, it is helpful to promote events on social media as it is both an effective and low-cost option for raising awareness and increasing engagement. Utilizing the many forms of media has helped Calm promote its app and share snippets to get people more interested in what it is about. Posts and flyers that offer information in a concise and visually appealing way can be helpful in spreading awareness about campaigns and events. Since this is an app, users and potential users are more likely to check either social media or emails reminding them of events and special offerings. With the app’s growing success, it is clear they are reaching those who could benefit from the various tools offered.
Calm’s Lasting Impact

The Calm app is all about providing people with access to mental healthcare and this partnership, as well as similar ones, has helped encourage people to focus on their well-being. By providing free and accessible mental health tools, Calm has allowed many people to access help they may not have been able to get. Partnerships have also encouraged other companies to offer mental health resources and fight this mental health crisis. Opening the conversation about mental health helps break the stigma and encourages people to take charge of their mental health. Calm has helped people and companies take responsibility and fight the mental health crisis.

